Subscribe to our Mailing List

Get the news right in your inbox!

Privacy Policy

New Year, New Goals

January 14, 2019

Tonight I’m gonna party like it’s 1999!  Is anyone else feeling extremely old knowing that was 20 years ago.  TWENTY.  I’m officially a grandma.

So, it’s a new year.  And that means everyone is setting new resolutions and goals.  I have been thinking a lot lately about my goals and what I want from this space, and just life in general.  It’s so overwhelming sometimes to look at the bigger picture, but it’s good to sit down and evaluate things periodically.

I struggle with finding a balance between managing this blog and also being a mama.  I started this blog as a creative outlet for myself, hoping that one day it would turn into something more.  I didn’t really have a timeline or a goal for myself, but just the hope that by the time Beckham went to kindergarten, I would have established myself enough to try and grow this into a small business.  This plan seemed easy enough, but it turns out that this blogging world is SO incredibly time consuming.  Not having been on social media prior to starting the blog, I was unaware of how much time is involved in writing not only blog posts, but then also posting on Instagram, Facebook, and Pinterest.  Coming up with content, taking pictures, editing pictures, writing captions, linking items, etc.  It takes a whole heck of a lot longer than you may think.

New Year, New Goals!  This is the year of being who I want my kids to become.  Who's with me?  Midwestern Mama

All of that is fine, and I have never shied away from working hard.  The issue I have is that this time I am spending on all of the blog related stuff is time I would rather spend with my son.  This is his last year of preschool, so I can feel the time slipping away.  It’s my last year at home with him, and I hate that I have my face in my phone when he is asking me to play trucks.  And I often find myself trying to catch up on comments, etc when my older son gets home from school.  He doesn’t have a phone yet, but I am sure he will have one in a few years and I don’t want to set that kind of an example.  One of my favorite motherhood quotes, which I have heard several times over the years, is:  “Be the person you want your children to become”.   I am going to make 2019, the year of being who I want my children to be.

My goal this year is to try and lessen the time I spend on social media.  I have done a lot of thinking about how I am going to implement this, and to be honest, I don’t have a set plan just yet.  Despite telling myself that the follower number doesn’t matter, it’s so easy to get wrapped up in wanting to gain more followers, and to do that, Instagram says you must be consistent and engage, engage, engage.  That translates into more time on Instagram.  And, I just have to draw the line somewhere.  It’s a strange position to be in because I have no desire to be “insta-famous”, but when I am trying to work with brands to help them promote their products, they look at numbers.  THEY care about follower numbers and all of the other analytics, and therefore I care about it too.  While I would love to completely ignore that aspect of it, I can’t do that if I want to grow this account.

New Year, New Goals!  This is the year of being who I want my kids to become.  Who's with me?  Midwestern Mama

I wish I had more time to comment on friend’s posts and watch people’s stories, and find new accounts to follow and support.  But the truth is that right now I just don’t.  I am going to try and enforce a time limit on myself for doing the above mentioned things, as I do enjoy that aspect of social media, but it’s so easy to get lost in it and then before I know it, 2 hours have gone by and I have nothing to show for it.  In an effort to “be consistent”, I had been trying to post every single day, but that is one thing I am not going to obsess over.  I will still post several times a week, but I think posting daily is something I can give up, at least during this season of life.

So, for now I am going to try and cut back my overall phone usage, be mindful of when I am on social media, and try to only get on when my sons are not around.  I am going to focus less on posting so frequently and attempt to avoid mindlessly scrolling.  I am going to focus more on my blog, as that’s where my true passion is, and less on social media.  And I hope that you continue to follow along on my journey, despite my lack of consistency!  Instagram especially, with all of their algorithm changes, is making the blogging world so frustrated.  Even uber large accounts are seeing a decline in engagement and followers.

New Year, New Goals!  This is the year of being who I want my kids to become.  Who's with me?  Midwestern Mama

I want you to know I appreciate every single like and every single comment!  I know how precious your time is, and it means so much to me when you take that time to comment!  I also appreciate you guys sharing my blog and my accounts with your friends!  That’s my favorite way to grow, and although it’s been a slow process for me, I would rather have a smaller group of loyal followers who have similar interests, than a large account of followers I have nothing in common with.  It’s possible to buy followers on Insta and Facebook.  It’s possible to look super popular and important with a large follower number next to your name.  But at the end of the day, if those followers aren’t interested in what I have to say, and I have nothing in common with them, then what’s the point?  So, while it’s been a slow growth, I love that you guys are here because you WANT to be here!  And for that I thank you so much!

I’d love to hear from you other mamas out there!  How do you manage social media time and still juggle being a mom who is present?  And, I’m talking to all moms, not just blogging moms.  The social media struggle is a real one for so many of us!

Niki French

All posts

No Comments

Leave a Reply

I accept the Privacy Policy

About Me

Hey there!

I'm Niki, founder of Midwestern Mama. This lifestyle blog is a place where I get to share things I am passionate about with people like you! I love fashion, home decor, DIY's and easy meals, among other things. I'm so glad you're here! Read More


Accessories with a Modern Vibe

MODish Design Company

We Should Be Friends

Clean Crafted Wine

Instagram Lately

Looking for an affordable mattress without the harmful chemicals?